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Friday, May 28, 2010

If you're Nestle, money DOES buy happiness.

Sometimes, you just can't make this stuff up.

The Wall St. Journal last week ran an article about the resistance Nestle is encountering to a proposed bottling plant in the Columbia River Gorge in Oregon. Commenting on the trend that people are getting smart and turning on their taps instead of peelingthe cap off expensive little plastic bottles, Nestle Chief Executive Paul Bulke had this to whine say:
"Water is a category that gave us so many years of joy...and all of a sudden, it changes. That is what hurts."

Joy? Is that what we're calling pure profit these days?

posted by the River Rat

1 comment:

  1. And in our own backyard, an article in the Cap Times on Wednesday about quality issues in bottled water:

    "Our own Public Health Madison and Dane County laboratory has found bacteria and some chemical contaminants in bottled water at levels above the acceptable range for municipal drinking water."

    Read the article here: