The Wall St. Journal last week ran an article about the resistance Nestle is encountering to a proposed bottling plant in the Columbia River Gorge in Oregon. Commenting on the trend that people are getting smart and turning on their taps instead of peelingthe cap off expensive little plastic bottles, Nestle Chief Executive Paul Bulke had this to
"Water is a category that gave us so many years of joy...and all of a sudden, it changes. That is what hurts."
Joy? Is that what we're calling pure profit these days?
posted by the River Rat